Can I expect overdelivery?
" Overdelivery" is a term used when you receive more traffic than what you paid for. With BizOp Traffic, you typically pay per click.. and thus an overdelivery would mean you got more clicks than what you paid for.
There's a trend in the solo ad market at large where providers are promising overdelivery. At Groove Solos, we do not believe in overpromising and thus we ask that you please do not expect overdelivery.
Does it ever happen? You bet!
Does it happen often? No, it doesn't.
Actually, every campaign has a little bit of overdelivery built in - however, the 'extra clicks' are usually lost. It's hard to understand this when you're just starting out - but, basically, there's always a little click loss when going from an email to a tracker to a redirect to another tracker and then finally to your page.
So, we actually ask that all of our publishers (list owners) send 5-10% extra traffic so that they hit your site with the amount of clicks you paid for. Both you, the advertiser and the publisher both agree to accept Groove Solo's stats count as the final number in case of discrepancy.
We only use hand-picked, quality traffic providers. However, as always, if something doesn't look right - please let us know and we'll investigate - and do our best to make it right.